Retro Retail Video - American Fashion & Department Stores
American Fashion & Department Stores (early '50s)
Another vintage retail educational film. I wish this was brighter as the picture's pretty dark at times, but I still got a kick out of it anyway and think you guys will too.
This one covers a marketing class that goes on a field trip to a Montgomery Ward store to learn the ways of effective catalog merchandising and the overall American system of buying and selling goods. It takes a few minutes (of its 22min length) to start getting to the point, but it does eventually--in typical fifities cheesy, heavy-handed style!
There are some nice shots of '50s era shopping centers and department stores (including Montgomery Ward of course) laced throughout, which also makes this worth watching.