Friday, November 17, 2006

Retail Video: Maleny vs. Woolworths

Australian TV news (2006)

This isn't vintage, it's going on right now. But I like stories like this. There's a Woolworths that's still going strong in Australia. The Australian-based company, Woolworths Limited, operates a bunch of stores and service centers throughout Australia, under the Woolworths banner. One is a major supermarket chain.

This video is a recent TV news report about the ongoing struggle between the town of Maleny, a small village
in rural southeast Queensland, that is fighting on a seemingly very united front, against the invasion of Woolworths into their town, where there's already a longtime IGA store that the locals are not only loyal to, but also standing behind, to keep the Woolworths corporate behemoth from swallowing up their hometown favorite (similar to our Wal-Mart battles in America, I guess). They maintain a site if you'd like to read more. You go, Maleny!

Power to the people!


Blogger Chris Sobieniak said...

I don't know whether to applaud or laugh at that! And it's not a union thing either!

Fri Nov 17, 11:47:00 PM  
Anonymous didi said...

LOL, Keith! I am putting up my fist in solidarity right now.

I was at a Woolworth's in Vienna over the summer. It struck me as different yet almost the same. It was your basic discount department store but I still felt something was missing.

Sat Nov 18, 03:55:00 PM  
Blogger Cora said...

I'm all for consumer power. Good that a community can actually pull off a boycott like that without someone caving in because of the supposedly lower prices. Though I've personally never had a problem with Woolworth's.

didi, I suppose the "something missing" you noticed were the different brandnames in the Vienna Woolworth's, as the German and Austrian Woolworth's stores are very much like their US counterparts in style and concept. My hometown was the site of the first Woolworth's store in Germany, btw. That particular store is gone (held on into the early 1980s), but we still have approx. three Woolworth's locations in town.

One thing that struck me about the Australian Woolworth's was that the logo was different from both its German and US counterparts.

Sun Nov 19, 12:47:00 AM  

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