The Daily Mall Reader: Mall Walkers

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Make Way for the Mall Walkers

TIME Magazine - Sunday, May. 26, 1985

(Excerpt) Sweat-suited and sneaker-footed, with pedometers clipped firmly at waists, they appear, sometimes before dawn, and slip quietly through the shopping-mall entrance with a wave to smiling guards. Early-bird bargain hunters? Well, no. These are not sales stalkers but a growing breed of fitness faddists, the mall walkers.

Walking is the preferred exercise of more and more Americans, especially the aging and ailing. "It's aerobic, it burns calories, and it's less intense than jogging," says Gary Yanker, editor of Walking World. "More people are regular walkers than runners, about 55 million compared with 34 million." Malls--conveniently located, climate controlled and security patrolled--have rapidly emerged as the ideal site for stress-free strutting. "We don't have to bother with dogs, traffic problems, rocks, hills or pollen," exults Helen Gulledge, 69. An arthritis sufferer, she and her husband Luther, 75, who has heart trouble, tick off up to two miles daily at the Haywood Mall in Greenville, S.C. Overweight adults, pregnant women and mothers with infants are also now walking the malls.

Read the full article here.