Vintage Northwest Plaza ad
Above is a cool 1983 print ad for Northwest Plaza shopping mall, that regular Malls of America contributor, J, came across and scanned for the blog recently. By now you may know J's work well from his great Kentucky malls submissions of recent months (here & here). He continues to send good stuff my way regularly (you'll see more soon), and I really appreciate it! Here's his commentary for this submission:
"Thought I’d get away from Kentucky this time and send an ad I found in a hotel travel book for St. Louis from 1983. I don’t know much about Northwest Plaza, but what I’ve found so far indicates that the Famous-Barr opened in 1966, so I’d assume that was the opening year for the mall. (A newspaper article I found actually puts it at 1964. --Keith)
Jeff mentioned Northwest Plaza in the comments for the Oakbrook post of 8/21 on MOA. An entry about Northwest in the travel book says:
'Northwest Plaza, one of Missouri’s largest shopping centers, is a shopper’s paradise. This extraordinary marketplace is set in 120 acres of parks, plazas, fountains and sculpture.
Northwest Plaza offers 125 stores, including four major department stores: Famous-Barr, J.C. Penney, Sears and Stix, Baer & Fuller, as well as many fashion shops, fine restaurants, and even a 12-story office tower. The shopping center resembles a park with colorful gardens. Northwest Plaza also features one of St. Louis’ most famous water sculptures, Genesis, which was created by Aristides Demetrios of San Francisco.'
I also cropped and added the two photos of the mall from the ad."
Thanks again, J! I'll add that from what I've been able to find online regarding this mall, it was a Westfield-owned property until last June, when they sold this, one of their "nonstrategic properties", to Somera Capital Management LLC. They're currently planning a major facelift for the mall (to read the current redevelopment proposal in PDF form, click here). To read more about the recent sales developments and whatnot, check out the Resource Links below.
Mall history: 1964(?) - present
Developer: Hycel Properties
Current website: n/a
Current aerial view
Resource links: 1, 2, 3, 4, 5
Previous entries: none