Macy's Valley Fair Shopping Center
Feast your eyes on this wonderful aerial photo of the Macy's rooftop fair (or carnival) at the Valley Fair Shopping Center back in the swanktastic 1950s! My thanks go out to an MOA reader who wishes to remain anonymous for this, and other, recent submissions for the blog. You know who you are and I really appreciate it! :)
Here's some background history on Valley Fair's rooftop "fair", courtesy of a great website maintained by Mike Carroll Jr. Productions:
"Seven carnival type rides, included a merry-go-round, small train and a 40 foot Ferris Wheel soon began to appear. A familiar icon, the giant Ferris Wheel could be seen several blocks away as it peered over the walls of the department store. Macy's Sky Terrace Cafe, located along the edge of the deck, offered shoppers a coffee shop type diner. Tables with colorful umbrellas lined the outside of the eatery. Patrons could look out and watch their children play on the 'Sky Rides'.Mall history: 1956 - 1986
Various events were held on the roof deck. Small children would often partake in fashion shows, after which Macy's personal allowed them free access to the amusement center. According to a 1956 San Jose Mercury News article, during the Christmas that year, a Santa Claus was lowered onto the roof deck from a helicopter to greet the children.
San Francisco's Emporium gave Valley Fair the idea for the carnival, according a center manager who had been there since 1958. He said that shortly before he came on board, the rides were removed because it wasn't making enough money. The San Jose Mercury News ran their last ad for the fair during the Christmas season of 1957.
After the rides were removed, the cafe and roof deck were blocked off from the general public and used as a break area for Macy's employees. Around 1963, a second floor was added to the store as originally planned."
Developer: R. H. May & Co. Inc.
Current website: here (redeveloped)
Current aerial view
Info from Wikipedia
Resource links: 1, 2, 3
Previous entries: 1, 2