Wednesday, November 29, 2006

The Daily Mall Reader

A daily dose of mall-related reading...

Cyber Monday, Marketing Myth
Despite a huge amount of hype, the Monday after Thanksgiving is historically only the12th-biggest online shopping day of the year

BusinessWeek.com - November 29, 2005

(Excerpt) Do a Google search on "Cyber Monday," and you get as many as 779,000 results. Not a bad haul for a term that was created just a week and a half ago to describe the jump in online shopping activity following the U.S. Thanksgiving holiday. While Black Friday is the official kickoff of the traditional retail season, the story goes, online retail really takes off the following Monday.

Just one problem: It's not true, at least for many online retailers. Contrary to what the recent blitz of media coverage implies, Cyber Monday isn't nearly the biggest online shopping or spending day of the year. It ranks only as the 12th-biggest day historically, according to market researcher comScore Networks. It's not even the first big day of the season.

Read the full article here.



2 Comments:

Blogger Cora said...

Well, I did buy something online this Monday, but that was more of a coincidence than anything else.

Wed Nov 29, 08:45:00 PM  
Blogger Colleen said...

Retailers are trying to make the rest of December black too - I just posted an Office Depot coupon on my site http://www.buymeblog.com - good for 15% off - that's a great deal!

Thu Nov 30, 12:29:00 PM  

Post a Comment

<< Home

To see more posts, click on the monthly links
in the "Archives" section of the sidebar.