Michigan Mall - J.C. Penney
Battle Creek, Michigan - June, 1983Exterior view of the J.C. Penney Co. store (before it moved to nearby Lakeview Square Mall, where it still resides) along Michigan Mall, an outdoor pedestrian shopping strip area in Battle Creek.
I don't see shots of the old Penney logo in this color and style very often. Thought it was kind of interesting and different. I'd imagine it was simply a holdover design at this point, from a more vintage era.
(Study image courtesy of the Willard Public Library, Battle Creek)