Northway Mall: Mountain of Merchandise Auto Show

Pittsburgh, Pennsylvania - circa 1960s

Vintage photo of an auto show underway at Northway Mall in the 1960s (most likely around 1964, I believe). Judging by the pic's label, I'm guessing this was taken during a "Mountain of Merchandise" promotional sales event at the mall. And in fact, if you look real close, you can actually make out what appears to be a literal mountain of merchandise in the middle of the cars.

Either way, guesses aside, what I do know is that this is a cool image showing some of Northway Mall 's interior decor in this spacious court area, as well as a Woolworth store and National Record Mart shop, in the background.

Mall history: 1962 - present
Current website: here
Info from Wikipedia
Current aerial view
Previous entries: 1, 2, 3, 4, 5, 6

(Study image courtesy The Shoppes at Northway)