The Daily Mall Reader: Garden State Plaza, A Potemkin Mall
A daily dose of mall-related reading...
"Welcome to the Potemkin Mall"
The New York Times - December 20, 2005
(Excerpt) PARAMUS, N.J. - At the Garden State Plaza, a sprawling marble and skylight-filled shopping center just outside Manhattan, discriminating consumers can find a $400 fur-trimmed handbag at Coach, a $60 pair of distressed jeans at American Eagle Outfitters and a $25 make-your-own giraffe at Build-a-Bear.
And, if they look closely enough, they can also find dozens of retail analysts, hedge fund managers and institutional investors, their telltale briefcases and BlackBerries in hand, as they rummage through clothing racks to calculate markdowns, count shoppers to gauge a chain's popularity and quiz managers about sales.
Read the full article here.