Tuesday, November 07, 2006

Retro Retail Video: Parly 2 Shopping Centre

France - 1975

ow, this is a great bit of vintage retail advertising! It's a 1975 French TV commercial for the Parly 2 Shopping Centre, which opened in 1969 (thanks for this one spuzzlightyear). Catchy jingle here especially. Only problem now is, I can't get it out of my head!

Here's the broken English translation (some of it I don't quite get) of the mall's history from their website: "The center Parly 2 opens its doors on November 4, 1969. It is the first commercial complex in France to join together qualitative and varied signs clothing, of decoration and leisures.

As well place of life, spaces dawdling which center of shopping, it then addresses to the privileged customers west of Paris, which enjoys the delights of the consumer society to the apogee of the Thirty Glorious ones. Parly 2 wants to be to some extent “small Paris” of Yvelines. The center enorgueillit, at the moment of its creation, of an architecture and a déco of avant-garde."


Anonymous didi said...

"Priveleged customers", 'consumer society" sounds a bit snooty in this translation.

Tue Nov 07, 02:45:00 PM  
Anonymous Anonymous said...

This ad is SWEEEET! Looks like a swinging mall going by the commercial.

Tue Nov 07, 05:17:00 PM  
Blogger Cora said...

Just check out the list of tennants in the clip - now that's definitely high-end.

Checking out the current list of tennants, it's interesting to note that the two original anchors, B.H.V. and Printemps (both visible in the clip) are still there. The mall entrance of Printemps looks virtually unchanged. Though apparently they are in the middle renovations right now, so who knows how long it will remain like that.

The tennant mix seems a bit more varied now, ranging from high-end designer shops to mass market fashion retailers like H&M and C&A (does the US have C&A?). Lots of other familiar names as well.

Tue Nov 07, 05:25:00 PM  
Blogger BIGMallrat said...

Translation: "The great American shoe store!"

Tue Nov 07, 09:54:00 PM  
Anonymous Mark said...

Wow a mall without any escalators that rare! The stairs are more fun to use rather than waiting on a slow slow moving escalator IMHO.

Check out that flower styled Parly 2 logo! don't blink or you'll miss it!

and dancing in a mall? I've thought I've seen it all.

excellent, excellent, excellent,truly modern.

Fri Apr 20, 12:12:00 AM  
Anonymous kamagra said...

hey!! what great think!! I really like it, I think that this is one of the best commercials, wonderful, I know it, thanks you!

Wed May 18, 03:55:00 PM  

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