Daily Mall Reader
A daily dose of mall-related reading...
Where It's Always Spring
TIME Magazine - Friday, Jan. 21, 1966
TIME Magazine - Friday, Jan. 21, 1966
(Excerpt) In the sunny new world of catalogue merchandising, the season last week was —as always—spring. Fat as telephone books, fancy as fashion magazines, and filled with as many as 130,000 items, some 20 million post-Christmas catalogues from Sears, Roebuck, Montgomery Ward and J. C. Penney were arriving in American homes. And where once the catalogues were addressed mainly to farm folk and small-town people, today they go mostly to suburbanites. Metropolitan areas now account for 60% of sales.Boots & Bed Sheets. Even more important to catalogue merchants than area is the age market they reach. Says Charles Wood, Montgomery Ward's merchandising vice president: "The mail-order catalogue has been converted into a telephone order book for teenagers and the young families of today. There is new emphasis on the 50% of the population that is younger than 25."
Read the full article here.
posted by Keith @ 11/02/2006
2 Comments:
Thanks for the fun read with my coffee! :)
There is a mall you missed that goes with the Greentree Mall in Clarksville In and that "was" the Riverfalls Mall next door built in the early 80's and now already gone, replace with a Bass Pro Shop. The mall had 2 levels and a large area upstairs with rides, theatre, and food courts. The carasale in the middle of the upper section was the center of attention.
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