Thursday, November 02, 2006

Daily Mall Reader

A daily dose of mall-related reading...

Where It's Always Spring

TIME Magazine - Friday, Jan. 21, 1966

(Excerpt) In the sunny new world of catalogue merchandising, the season last week was —as always—spring. Fat as telephone books, fancy as fashion magazines, and filled with as many as 130,000 items, some 20 million post-Christmas catalogues from Sears, Roebuck, Montgomery Ward and J. C. Penney were arriving in American homes. And where once the catalogues were addressed mainly to farm folk and small-town people, today they go mostly to suburbanites. Metropolitan areas now account for 60% of sales.

Boots & Bed Sheets. Even more important to catalogue merchants than area is the age market they reach. Says Charles Wood, Montgomery Ward's merchandising vice president: "The mail-order catalogue has been converted into a telephone order book for teenagers and the young families of today. There is new emphasis on the 50% of the population that is younger than 25."

Read the full article here.


Blogger Cora said...

I want an EZ dehorner and castration set for Christmas.

Here in Germany, the 1960s and 1970s were the big time for catalogue businesses, though unlike US and Canadian chains, our mailorder companies were not affiliated with brick and mortar department stores at the time. Catalogue sales dropped during the 1980s, picked up again after the fall of the Iron Curtain due to the influx of new customers from East Germany and then dropped off for good when it became apparent that the future of mailorder is the internet.

I've never been a big catalogue person, though I liked to look at them as a kid. But I never particularly cared for the catalogue ordered clothes I got for Christmas and for my birthday, because they never looked like in the catalogue, frequently didn't fit properly and the quality seemed quite poor at times. It gave me a lifelong prejudice against mailorder shopping of clothes.

Thu Nov 02, 08:38:00 AM  
Anonymous Anonymous said...

Thanks for the fun read with my coffee! :)

Thu Nov 02, 04:42:00 PM  
Blogger Mike Metzing said...

There is a mall you missed that goes with the Greentree Mall in Clarksville In and that "was" the Riverfalls Mall next door built in the early 80's and now already gone, replace with a Bass Pro Shop. The mall had 2 levels and a large area upstairs with rides, theatre, and food courts. The carasale in the middle of the upper section was the center of attention.

Mon Mar 19, 09:12:00 PM  

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