Monday, October 16, 2006

Retro Retail Video - American Thrift

American Thrift (1962)

Yet another groovy old Jam Handy educational/industrial public domain film I found over at the The Internet Archive years ago. I present it here now, for your handy enjoyment.

The synopsis on this one said: "Expansive tribute to the 'Woman American', her thrifty purchasing habits, and the American system of mass production."

And while the film meanders a lot, there are some great shots peppered throughout, of not only vintage Suburbia, but also some nice shopping center and grocery store interiors too (the scene I screengrabbed at left actually looks like Lenox Square to me).

This video is 26 minutes long, so grab a cup of coffee and settle in. One reviewer summed this video up by saying:
"This film is a wonderful slice of idealized early '60s middle-class life, complete with spotless homes, perfect families, people dressing up for church, women and girls wearing little white gloves when they go shopping."
Note: the quality is decidedly low-fi here, because I had to really crunch the file down (I don't like two-parters) to bring it in line with the typical 100mb size limit Google (and all the video hosting sites) enforce, so please bear that in mind.


Blogger David said...

Keith, too cool. Thanks as always, great job

Mon Oct 16, 04:45:00 PM  
Anonymous Anonymous said...

Wow! Love this video!!!

Mon Oct 16, 05:16:00 PM  
Blogger Cora said...

Did they get a dollar for every time they used the word "American"?

Still, a very nice film. I was quite surprised to see a number of black people in a film of this age.

And of course, there are lots of fascinating glimpses into the day to day life of a bygone time. I particularly liked the fashion and toyshop scenes and the bit with the vintage funfair.

Mon Oct 16, 06:20:00 PM  
Anonymous didi said...

Loved the mall and fashion scenes. My co-workers laughed at the outlandishness of the housewife tasks.

Mon Oct 16, 10:08:00 PM  

Post a Comment

<< Home

To see more posts, click on the monthly links
in the "Archives" section of the sidebar.