Monday, October 16, 2006

Retro Retail Video - American Thrift


American Thrift (1962)

Yet another groovy old Jam Handy educational/industrial public domain film I found over at the The Internet Archive years ago. I present it here now, for your handy enjoyment.

The synopsis on this one said: "Expansive tribute to the 'Woman American', her thrifty purchasing habits, and the American system of mass production."

And while the film meanders a lot, there are some great shots peppered throughout, of not only vintage Suburbia, but also some nice shopping center and grocery store interiors too (the scene I screengrabbed at left actually looks like Lenox Square to me).

This video is 26 minutes long, so grab a cup of coffee and settle in. One reviewer summed this video up by saying:
"This film is a wonderful slice of idealized early '60s middle-class life, complete with spotless homes, perfect families, people dressing up for church, women and girls wearing little white gloves when they go shopping."
Note: the quality is decidedly low-fi here, because I had to really crunch the file down (I don't like two-parters) to bring it in line with the typical 100mb size limit Google (and all the video hosting sites) enforce, so please bear that in mind.



4 Comments:

Blogger David said...

Keith, too cool. Thanks as always, great job

Mon Oct 16, 04:45:00 PM  
Anonymous Anonymous said...

Wow! Love this video!!!

Mon Oct 16, 05:16:00 PM  
Blogger Cora said...

Did they get a dollar for every time they used the word "American"?

Still, a very nice film. I was quite surprised to see a number of black people in a film of this age.

And of course, there are lots of fascinating glimpses into the day to day life of a bygone time. I particularly liked the fashion and toyshop scenes and the bit with the vintage funfair.

Mon Oct 16, 06:20:00 PM  
Anonymous didi said...

Loved the mall and fashion scenes. My co-workers laughed at the outlandishness of the housewife tasks.

Mon Oct 16, 10:08:00 PM  

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