The Daily Mall Reader: Tanforan Mall Redevelopment
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"CASE STUDY: Tanforan Turnaround"
Retail Traffic - September 1, 2005
(Excerpt) The site of the new Shops at Tanforan in San Bruno, Calif. was a retail developer's dream.
Located five miles south of San Francisco, in an area where the average household income is $90,000, it housed an underused mall known as the Tanforan Shopping Center — a real fixer-upper.
Even though the mall was more than 30 years old and half-dark, its Sears anchor was ranked in the top five performing stores nationally, says Greg Wattson, senior vice president of the mall's redeveloper, Wattson Breevast LLC. “We knew that the customers were coming to the mall anchors,” says Wattson. “Our challenge was to make them stay longer and spend time in the mall proper.”
Read the full article here.