Wednesday, July 04, 2007

Mall Sign: Valley Fair Mall

Appleton, Wisconsin

Recent photo (2006) of an old weather-worn entrance sign at the now-defunct Valley Fair Mall (aka Valley Fair Shopping Center). Don't know how far back this relic actually dates (Valley Fair opened in 1954), but I think it's seen better days (like the mall). Image via Wikipedia's Valley Fair Shopping Center entry.

More Valley Fair: 1, 2

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Blogger Steven Swain said...

I don't think it's original. '70s, maybe?

Wed Jul 04, 12:53:00 PM  
Anonymous didi said...

70s or even 80s definately. But no way orginal.

Wed Jul 04, 02:46:00 PM  
Blogger Matt said...

That sign is from 1979. The brown / yellow motif is Marcus theatres' old color scheme from the time. That is NOT the main mall sign. The mall really didn't have any main 'sign' to speak of.

There was this one, then Kohl's had their own pylon close to their own store.

Thu Jul 05, 04:08:00 PM  
Blogger Keith said...

I knew it wasn't original. I was thinking 70s or 80s, too. Thanks for the clarification that it's from '79, Matt. Cool to know.

As for the sign itself; eh, "main" or not, it was still the mall's sign at any rate (and their only one), so it works close enough for me. :)

Tue Jul 10, 05:11:00 PM  
Anonymous Anonymous said...

I know that sign is not the original. My DW grew up by that mall and it's claim to fame of being the first enclosed mall in this country.

Wed Aug 29, 11:08:00 AM  
Anonymous Anonymous said...

This is the main mall sign.

Wed Aug 29, 10:23:00 PM  
Anonymous Anonymous said...

This is the old Kohls sign
sorry to take over your thread, but I had local info for you

Wed Aug 29, 10:25:00 PM  

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