The Daily Mall Reader: Discount Megamalls

A daily dose of mall-related reading...

"The Price Is Always Right"

TIME Magazine - Monday, Dec. 17, 1990

(Excerpt) Psssst! Want a deal on some Jordan Airs? Joan & David pumps? A Donna Karan dress? The latest Sony tape deck? Without slogging through the sales racks at five different department stores? And in a place where the teenagers can hang out and Dad can catch a football game on TV? Well, here's a concept in shopping-till-you're-dropping, just in time for Christmas and the recession: megamalls with maxi discounts.

Step into Florida's Sawgrass Mills, the world's biggest outlet-and-discount mall. Situated 15 miles west of Fort Lauderdale, it boasts 2.2 million sq. ft. of name-brand shopping at no-name prices. The parking lot alone covers 170 acres. Two miles of storefronts, 150 in all, include outlets for such status labels as Ann Taylor, Maidenform, Van Heusen, American Tourister and Athlete's Foot, plus such familiar discount stores as Brands Mart and Marshalls.

Read the full article here.