Tuesday, September 19, 2006

Vintage Retail Video: Match Your Mood

Match Your Mood (1968)

Vintage Jam Handy promotional film for Westinghouse refrigerators, with some very cool and groovy '60s home interior shots and mod clothes! Not a shopping mall in sight, but man, it has that weird retro retail vibe that just reminds me of my childhood for some deep, purely emotional reason.

Here's the description from Archive.org: "Promotional film for Westinghouse refrigerator line featuring a system of sticker-like decorations enabling purchasers to style their appliances as they choose. Vague hippie-type flower-power graphics; scenes of mod-dressed middle-class conventional people."

Note: Video is Flash format. If you don't see it, you must temporarily disable your ad-blocking programs.


Anonymous Anonymous said...

Fantastic! I love this short. So glad this finally found a home here! Wondered if it ever would. And somehow it even seems to match the very look of this blog too, lol. If you know what I mean.

Tue Sep 19, 07:47:00 AM  
Anonymous didi said...

I have a friend born the year this film was shot and now I understand why she refuses to relive her childhood.

Although, I loved the clothes everything else was naseous and overly psychodelic at best.

Tue Sep 19, 02:21:00 PM  
Blogger Keith said...

Well, I like it. All of it. Once again, color me weird.

And thanks, anonymous! I know exactly what you mean and I agree. :)

Tue Sep 19, 06:35:00 PM  
Blogger Cora said...

Now this is just great. For some reason, this clip gives off a certain scopitone (French music videos from the 1960s) vibe, particularly the intro.

Interesting to compare the look of these refridgerators with the palin white unit my parents bought around the same time and still use as a backup. I guess plain white stood the test of time better, even though it never managed to look quite so groovy. And never managed to match the season, either.

The worst thing is that I actually remember many of the patterns (or patterns very similar to those in the clip) from actual homes I visited or lived in during my childhood.

Tue Sep 19, 06:51:00 PM  
Blogger BIGMallrat said...

It did start out as one of those melodramas that used to be on TV. Not much talking, but a lot of emotion expressed through music. But as it went on, you can see the excitement of finally being able to customize your refrigerator. The old non-custom types were a thing of the past. Think of all the possibilities!!!
The short was truly well done.

Wed Sep 20, 12:17:00 PM  
Anonymous Anonymous said...

Dancing while wallpapering your icebox! Why didn't I think of that (slaps forehead)? As a matter of fact, I have never danced in my kitchen while doing anything.

Wed Sep 20, 07:33:00 PM  
Blogger me said...

Wow, great find!
Funny, I never saw a fridge decorated like this. All I remember were the old white rounded ones and the avocado or brown ones.

Fri Sep 22, 12:37:00 AM  

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