Monday, September 18, 2006

Consuming Women (Women as Consumers)

"Consuming Women (Women as Consumers)" (1967)

Weird little 1967 public domain industrial film, Produced by the Handy (Jam) Organization.

This one, to quote the original description from, is a "strange, highly generalized portrait of the American woman consumer." And that's exactly what it is. Hard to believe they used to make these films, and take them seriously back then, lol. But then, those were much, much different times, as was the social consciousness.

Still, these are sure fun (if not a little painful sometimes) to watch nowadays, and the retro kitsch value is certainly always running very high in them! :D

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Blogger Cora said...

Actually, this one isn't that bad regarding its social attitudes, particularly considering it was made in 1967. Okay, it may have missed that not all woman consumers are white and that not all working women work in offices. But we should give it points just for realizing that unmarried, childless and working women are human beings, which is more than can be said for certain politicians and journalists of today.

Plus, the film does offer some nice swanky 1960s fashions. And a lot of frumpy ones, including what must be the world's ugliest wedding dress. My parents got married in 1965, i.e. two years before this film, and while my Mom's dress isn't the most attractive ever, it's nowhere near as awful as this one.

Mon Sep 18, 08:08:00 PM  
Blogger Keith said...

Yeah, I just love the vibe of these old films--no matter what they're about. Swanky is definitely the key word for most.

"Actually, this one isn't that bad regarding its social attitudes"

Most of the commentators at would disagree with that statement. However, I was thinking along those same lines myself with this one (for the most part).

Mon Sep 18, 08:36:00 PM  
Anonymous didi said...

Cora, are you talking about the wedding dress? Because I would have to agree that it looked awful. Everything else was fine. I especially like that swanky orange-ish one and the emerald green ensamble but that wedding dress was terrible.

Mon Sep 18, 09:21:00 PM  
Blogger Cora said...

Yes, I was talking about the wedding dress, which was indeed awful. Most of the other clothes were fine, except for the grandma's dress. I particularly like the canary yellow dress at the beginning.

Tue Sep 19, 06:33:00 PM  
Anonymous Anonymous said...

Where do you find this stuff? I love it, but have to laugh. This is murder!!!!

Tue Sep 19, 08:37:00 PM  

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