Dubuque, Iowa - late '60s or early '70s
This postcard literally doesn't say which mall this is! So I've done a little quick digging and I'm gonna deduce that it's most likely Kennedy Mall (the first climate controlled mall in Iowa). Please feel free to correct me if you think I'm wrong, and I'll fix the post later. But assuming this is Kennedy Mall like I think it is, I'll point out that stores actually began collecting at the site of this future enclosed shopping mall in 1964, but it wasn't offically opened as a mall until 1970 (decent history can be read at the Wikipedia link below).
Personally, I think this is another of the absolute grooviest shots yet here! This is the kind of classic, vintage shopping mall photo I really love. The funky space-age design (look at that ceiling!), the colors, the fountain, the little kid playing in said fountain, the plethora of nerdy old dudes, etc. It's got it all!
Mall history: 1970 - present
Current website: here
Info from Wikipedia
Current aerial view
Previous entries: none