Rochester, New York - circa 1968
Fresh in the mail yesterday was this great postcard! Another very moody shot, just dripping with cool retro ambience.
In this one we see Midtown Plaza mall bathed in a warm, romanitc glow. And yes, this is the actual lighting and coloring of the original photo. I did a little color-correction and balancing on it to ensure the finished scanned image would match the original as closely as possible. And it does. Obviously, this warm orangish tinting was done intentionally for atmospheric effect, and was not quite the normal lighting in Midtown Plaza, even at night (in fact, you can see it's actually daytime in this photo, I believe, if you look in the upper-left cieling windows).
I thought the kids gazing into the fountain was a nice little moment in time, too, so I scanned a blowup of it (at right) for a closer look. It was worth it.
I remember doing the same thing in our local malls with my brothers and sister growing up. Getting hypnotized by the whole thing: the relaxing sounds of the gurggling fountains, the shimmering ripples on the surface, the glistening coins blinking up at you from the fountain's tiled bottom, all mixed with the murmuring din of busy shoppers and lulling muzak echoing throughout the mall in the background. Gazing into those fountains of youth was one of my favorite things to do as a kid. Maybe I should do it more often now? Haven't in a long time.
Oh, and want an eyeful of architecture? Of course you do. Be sure and click on the "Bird's eye" view on the aerial link below. "Midtown" Plaza is right--this mall is wedged right in the middle of it all!
Mall history: 1961 - present
Architect: Victor Gruen
Current website: here
Info from Wikipedia
Current aerial view
Previous entries: 1, 2, 3, 4