Korvettes - 1970s
Behold, a vintage '70s Korvettes store commercial! And get a load of all the groovy old stereos, radios, TV sets and stuff! Yep, this was back in the day when going to the store was still cool. Dang cool. And Korvettes discount stores were some of the coolest around in their day--at least to my young eyes they were.
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Wall to wall seventies electronics. Just what I had always pictured my early childhood to be. Even though I never went to Korvettes I can definately still relate to the objects being shown in this commercial.
ReplyDeleteThis is soooooooo cool because I was born in the 90's and so I've never seen a store (or comercial) from the seventies except on this website!!!!!!!!!!!!!!!!!!
ReplyDeleteKorvettes was a general retailer.
ReplyDeleteWay cool ad, and it really brings back some memories.
ReplyDeleteMy first regular job at age 16 was working part-time for E.J. Korvette's in Port Chester, NY, during the Xmas season. It was 1964. My position was in the bicycle department and "Small Apples" (small appliances: mixers, toasters, clock radios, etc.).
We didn't dance and sing like the kids in the commercial, but we did have a lot of fun.
What ever happened to Korvette's anyway? Eaten up in a merger or acquisition, I'd suppose.
This is sooooo cool, because I was born in the 90's too!
ReplyDeleteLots of my childhood was spent pawing through the closets and storage boxes at my great-aunt's house near Cleveland, where she kept all the old craft kits and 8mm movies and Girl Scout paraphernalia left over from her daughter, my dad's cousin. Almost every cool little thing I ever found in my aunt's house had a Korvette's pricetag on it. Just seeing the name makes me smile.
ReplyDeleteOutstanding! I come from the Southwest, so didn't encounter Korvette's until I got to DC in 1980, by which time it was dying. I love the shirt & haircut on Mr. Bachelor Pad! But what kind of moron gets dressed up and chills the wine for his hot date, then suddenly decides to buy a stereo?!? Great blog!
ReplyDeleteAt the end, you can see PONG on one of the TV's. Cool.
ReplyDeleteI used to get dragged to the Korvettes store in North Plainfield-(blue Star Shopping Center) for back to school clothes-used to play skeeball there-Great Memories!-Does anyone remember Great Eastern??? How about stamp and coin departments in Dept Stores??
ReplyDeleteAmazing how one link leads to another... I started with search for info about a photo of a Delta Dart F106 that intrigued me, from there I ended up at Dart Drug Drug stores, then I found myself at a new dead shopping mall with Dart Drug that I flew over a few months ago, as was reading about this mall there was a reference to Korvettes, and here I am. I think I was about 8 years old when I got lost in a Korvettes and I suffered the embarrasment of the little lost boy page. The Korvettes I remember most clearly was the one in Springfield Mall, in Springfield Virginia.
ReplyDeleteThe Korvettes around my way (Cedarbrook Mall, Philly) was pretty neat, but didn't look this good. It closed around 1979. They liquidated about 4-5 years later.
ReplyDeleteCindy Wilson mentions Korvettes in the B-52's song Give Me Back My Man, so the chain went pretty far down South too.
I got lost in a Korvette's, too!
ReplyDeleteEvery week I had an allergy shot and my mother would take me to the Cedarbrook Mall afterwards for a treat. We'd go to Woolworth's or Korvette's for paper dolls. I think we did most of our every day shopping at Korvette's in those days. Sort of the Target of today.
Practically lived in Korvette's record dept-the store in the Cedarbrook Mall just outside of Philly. To the other person who posted about the store in this mall- I grew up in Mt. Airy- Bayard St. perhaps I knew you??? Mike J.
ReplyDeleteIn answer to the question What happened to Korvettes? Most of the 50 stores were losing money by the late 70s. A French real estate company bought Korvettes and closed the stores losing money, then closed the rest. The chain was gone by the end of 1980. I worked in the store on Rt 23 in Wayne 1978-80. Jim A.
ReplyDeleteSo amazing to see this video. E.J. Korvettes was part of my family's heritage. The E. stood for Eugeen Ferkauf and the J. stood for Joe Zwillenberg, my Dad's first cousin. I come from a very large family...lots of Aunts and Uncles, who would have been first cousins to Joe. At one time or another...the whole family had jobs at one Korvettes or another. One uncle was a big deal in opening trade with China....others worked in the stores, my brother worked there every summer during school break, and I worked in the New York offices....on 46th and Avenue of the Americas....in the Supermarket division (after awhile they merged with a food company called Hills, and the supermarkets became known as Hills Korvettes. What memories!
ReplyDeleteStarted as a cashier, then worked in Display dept. winning many contest's with carl, and ceasar our sign painter!! Great times!
ReplyDelete