Friday, December 15, 2006

The Daily Mall Reader: Mail Order Shopping

A daily dose of mall-related reading...

Is the Store Becoming Obsolete?
Yes, say new champions of an old idea: mail order

TIME Magazine - Monday, Nov. 27, 1978

(Excerpt) Shopping is not as much fun as it used to be. During peak buying seasons like the monthlong countdown to Christmas that begins every year after Thanksgiving, it can be downright agony for some people. Parking is a pain, stores are crowded, and sales clerks are often inexperienced or hard to find.

One result has been a burst of new activity in an old idea: mail order. Not since Chicago Merchant Aaron Montgomery Ward put out his first "catalogue"—a one-page number flogging bed ticking, hoop skirts and $8 ladies' watches—almost a century ago has there been such high interest in ways of shopping without stores.

Read the full article here.


Anonymous Anonymous said...

I just love this "mall reader" feature! I always look forward to these now.

Fri Dec 15, 04:42:00 PM  
Blogger Cora said...

Personally, I've always suspected that Neiman Marcus only issues those luxury item catalogues for the press coverage it nets them even in places who had never heard of Neiman Marcus before.

Sat Dec 16, 02:42:00 AM  

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