Vintage Shopping Mall Aerials - 1
Rheem Shopping Center, Oakland, CA - 1960's
Cherry Hill Mall, Cherry Hill, NJ - 1960s
Mission Valley Mall, San Diego, CA - 1961
Greenbriar Mall, Atlanta, GA - 1960's
Hilldale Shopping Center, Madison, WI - 1960's
Westage Shopping Center, Asheville, NC - 1959
posted by Keith @ 11/18/2005
6 Comments:
All that green space around the Cherry Hill Mall and the old Cherry Hill Inn.... WOW, if you could see the same shot now. The Inn is gone, and on the site is now a large shopping center with Kohl's, Target, and a huge movie theater.
All that green is gone. The entire area is developed.
Hilldale Mall looks more like a strip in that image. I'm not sure when it got enclosed, but it had to be around the late 1970s/early 1980s when it was. It got remodeled and expanded in 1994, and is now going through another metamorpheshis.
Marshall Field (soon to be Macys', and not original...not sure who was originally in that large space either) is the large department store at the center, and a suparmarket is at the north end of the building. At the south end, a hardware store (which moved from the mall building inteno an outlot of its own). That hardware store was one of the last remaining original tenants of the original Hilldale roster.
Madison's other former strip-turned-enclosed mall is Westgate, but that transformation hasn't proven as stable as Hilldale. In the late 1970s, both had typcal 'small mall' tenants, but East and West Towne (The large suburban malls at their respective ends of the city) crushed Hilldale and Westgate to near-extinction.
Hilldale then went upscale, tossing Marshall Field's into the mix in the late 1980s with a host of other upscale stores along with local and regional tenants, creating a mix that has kept the mall going to this day.
Now Hildale is going to a hybrid enclosed/lifestyle format with condos facing the street, literally hiding the mall, plus, a new arthouse theatre will join as a new south 'anchor' to the mall. Field's will become Macy's.
All of this will surely make the mall continue to survive for a long time to come.
I've been here a few times. The interior was very warm and cozy. The floor is all carpeted, and the lighting isn't 'loud' or glaring. I'm going based off the last time I was there though (2002). I'm sure with its current renovation, they'll mellow things out even more. General info and expansion plans can be seen at their website, www.hilldale.com
Where is the Rheem Shopping Center in Oakland? I've never heard of it. Lafayette, maybe?
I couldn't help but to notice the flattening of the hill to build houses.
Greenbriar Mall ...started out about the same time in Atlanta as Lenox Square (the big kahoona), and a few others ....as places to let Rich's plant suburban anchor stores. I drove thru a few years ago ...the area is struggling to stay alive. Rich's (now Macy's) is still there. Rich's planted themselves all over the metro area. Some places thrived, others have not.
the marshall fields at hilldale was built for milwaekee based ed. schuster co. ,in 1962 schusters was bought by gimbles . all schuster stores were named gimbels in 1970. most gimbles in wisconson became marshall field stores in 1987. hildale is presintly the only one still in operation and will become macys in fall of 2006
Rheem is an area of Moraga, CA. It's located at the intersection of Moraga Rd. and Rheem Blvd. (extension of Glorietta Blvd.)
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