Tuesday, August 23, 2005

Fashion Fair Mall

Fresno, California - 1975

Wow, what a great interior shot. '70s avacado! :) I really like the sillouetted woman in the foreground. Nice moody scene.

Fashion Fair's current website.


Blogger The80'sMan said...

So. I've been thinking of this for awhile now-do you think a lot of the "harvest gold" tones of the 70s existed? Or is this just the film/yellowing over time of original materials? I've noticed all my grandmothers pictures from certain film stock of the early 70s exhibit a weird overdose of yellow as a color.

I guess ultimately, do you think everything looked that "golden" back in the day or is it just the modern media's colors?

Tue Aug 23, 09:14:00 AM  
Anonymous Anonymous said...

I guess that brings new meaning to the term "Golden Years." I do think the film from years back turned yellow over time. I think it has something to do with the developing process. I have some old color pictures of my Grandmother from the early 60's and they have a pinkish hue for I believe the same reason.

Tue Aug 23, 04:25:00 PM  
Blogger Keith said...

I think the actual answer lies somewhere in the middle. In truth, it's a little of both.

Yeah, old photos tint and fade as they age, sure, but let's not forget the fact here as well; that shopping malls in the '60s and '70s (just like homes and most other interiors of the day), did indeed look very gaudy, garish and colorful, by today's standards. The crazy color schemes were really there, I hate to tell you. Anyone who remembers them from those days, always remembers that first, in fact. :)

Tue Aug 23, 05:14:00 PM  
Blogger The80'sMan said...

I've seen many examples of the color schemes, but it seems like there's just something...unearthly about that light. Like they bought their lightbulbs from a Eastern Bloc country or something...:)

Tue Aug 23, 06:04:00 PM  
Blogger Keith said...

I know! And that's what I love so much about old mall photos! :) All old photos and postcards have that tell-tale weird look to them. It is a little eerie sometimes, isn't it? In a good way.

Tue Aug 23, 06:24:00 PM  
Blogger Cora said...

I don't know the mall in question, but this image does look as if the colours degenerated in time.

But the quality of photos varies a lot with the type of film stock. Oddly enough, I find that family photos from the 1970s (including those Edgewater Plaza mall photos I sent you) look better than photos from the 1980s. Polaroids seem to have degenerated worse than normal film stock.

Wed Aug 24, 06:46:00 PM  
Anonymous Anonymous said...

As a native Dallasite, I'm enjoying reading the comments about Northpark Center. I remember when it opened in the mid '60s, however, Big Town Shopping Center across town is credited with being the first indoor shopping mall. Neiman Marcus did indeed relocate to Northpark from nearby Preston Center shopping plaza, but if memory serves me correctly, the Sanger store remained at Preston. Oddly enough, considering Northpark's elite reputation, Woolworth & Co. not only kept the Preston location, but opened an additional store in Northpark.

Nearly a decade after opening, Northpark added a two-story wing and as previously mentioned, the mall is one of several in Texas undergoing facelifts in Texas with Orange Julius and Woolworth distant memories.

Wed Aug 24, 09:45:00 PM  
Anonymous Anonymous said...

wow i used to hang out there at fashion fair in the mid 80's in highschool, scary......the harvest gold was a real color. in 1991 i rented an apartment in corona california that had an avacado fridge and a gold stove. what a mix......

Thu Aug 25, 11:33:00 AM  
Blogger Emerld said...

WOW! I love this site! I have alot of memories of malls in the 70's that are now gone. Also it's sad that on one of the pics it could have been taken from a mall now.

Fri Aug 26, 02:55:00 PM  
Anonymous Anonymous said...

This comment has been removed by a blog administrator.

Fri Sep 09, 11:23:00 AM  
Anonymous Anonymous said...

i just went to this mall today (12/30/05), and infact, right in this area. The clock is still there, but the fountain is gone. The jarmans is a Lids, and to the left of the woman is a Macy's mens store. They just got done remodeling the inside with skylights down the corridors and built some outdoor shops that connect to the entrance to the right of this pic, including all the hoity toit status quo type shops and a Cheesecake Factory. They did this because a more upscale bigbox retail type center to the north, was getting alot of business.

When I moved here in 1981, the mall still sorta looked like this, and yes, the golden mustardy tones did exsist.

Sat Dec 31, 07:37:00 AM  
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Anonymous Anonymous said...

I grew up going to this particular mall, and I can assure you that the colors in this photo are actually washed out from the ACTUAL browns/"gold"/beige/yellowy tones and lighting that were the mall at that time. I remember, because "yellow" light has always made me feel nauseated and given me a headache, and I ALWAYS left the mall feeling icky. This mall has changed a great deal since then. The Jarman's is now (as of 2011) a Swarovski Crystal store, the Men's Macy's is still to the woman's left, and the are where the fountain is generally houses Santa, The Easter Bunny, or most recently a stage for a "nationwide model search".

Fri Oct 14, 09:03:00 PM  

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